📊 CREX Key Takeaways
Is Creative Realities, Inc.. (CREX) a Good Investment?
Creative Realities exhibits severe operational distress with deepening losses despite 12.5% revenue growth, indicating fundamental business model challenges that growth alone cannot offset. The company faces an acute financial crisis with current ratio of 0.73x, only $1.8M cash against $47.5M long-term debt, and negative operating cash flow of -$1.7M, creating material solvency risk.
Creative Realities is delivering double-digit revenue growth and maintains a solid gross margin, but that growth is not converting into sustainable profitability or cash generation. Deep operating losses, negative free cash flow, minimal cash reserves, and meaningful leverage create a fragile financial profile. Unless margins improve materially and liquidity strengthens, the current fundamentals indicate elevated downside risk.
Creative Realities, Inc.. Key Strengths (CREX)
- Revenue growth of 12.5% YoY demonstrates market traction and customer demand
- Gross margin of 34.2% shows underlying business unit profitability at product level
- Recent insider activity with 6 Form 4 filings in 90 days
- Revenue grew 12.6% year over year, showing continued demand expansion
- Gross margin of 42.8% suggests the core offering can support attractive unit economics
- Current ratio of 1.03x indicates the company is not yet in an immediate working-capital shortfall
CREX Stock Risks: Creative Realities, Inc.. Investment Risks
- Operating losses of -$6.2M on $16.3M revenue (-38% operating margin) indicate unsustainable cost structure
- Critical liquidity crisis with current ratio of 0.73x and quick ratio of 0.55x, indicating inability to cover short-term liabilities
- Excessive leverage with debt/equity ratio of 3.63x, minimal equity cushion of $13.1M against $97.1M total liabilities
- Negative operating cash flow of -$1.7M reveals operational cash burn despite positive top line
- Severely depleted cash position of $1.8M insufficient to service $47.5M long-term debt and operating obligations
- Negative interest coverage of -9.4x demonstrates inability to service debt from operating income
- Operating margin of -28.0% and net margin of -18.9% show the business remains structurally unprofitable
- Cash of only $314K versus $22.0M of long-term debt leaves very limited liquidity flexibility
- Negative operating cash flow and negative free cash flow indicate earnings quality and self-funding capacity remain weak
Key Metrics to Watch
- Operating cash flow trajectory - current -$1.7M is unsustainable
- Current ratio and cash position - critical solvency indicators
- Operating margin improvement - must meaningfully reduce operating expense ratio
- Debt reduction progress or refinancing activities - capital structure is unviable
- Operating margin trend and whether revenue growth converts into positive operating income
- Liquidity position, especially cash balance relative to debt obligations and operating cash flow
Creative Realities, Inc.. (CREX) Financial Metrics & Key Ratios
💡 AI Analyst Insight
The current ratio below 1.0x warrants monitoring of short-term liquidity.
CREX Profit Margin, ROE & Profitability Analysis
CREX vs Technology Sector: How Creative Realities, Inc.. Compares
How Creative Realities, Inc.. compares to Technology sector averages
Sector benchmarks are approximate industry averages. Actual sector performance may vary.
Is Creative Realities, Inc.. Stock Overvalued? CREX Valuation Analysis 2026
Based on fundamental analysis, Creative Realities, Inc.. shows some fundamental concerns relative to the Technology sector in 2026.
Note: This is a fundamental analysis based on SEC filings. For P/E ratio, price targets, and market-based valuation, consult financial data providers. This is not investment advice.
Creative Realities, Inc.. Balance Sheet: CREX Debt, Cash & Liquidity
CREX Revenue & Earnings Growth: 5-Year Financial Trend
5-Year Trend Summary: Creative Realities, Inc..'s revenue has grown significantly by 506% over the 5-year period, indicating strong business expansion. The most recent EPS of $-0.35 indicates the company is currently unprofitable.
CREX Revenue Growth, EPS Growth & YoY Performance
CREX Quarterly Earnings & Performance
| Quarter | Revenue | Net Income | EPS |
|---|---|---|---|
| Q1 2026 | $9.7M | $3.4M | N/A |
| Q3 2025 | $10.5M | $54.0K | $0.01 |
| Q2 2025 | $13.0M | -$615.0K | $-0.06 |
| Q1 2025 | $9.7M | -$109.0K | $-0.01 |
| Q3 2024 | $11.6M | $54.0K | $0.01 |
| Q2 2024 | $9.2M | -$615.0K | $-0.06 |
| Q1 2024 | $9.9M | -$109.0K | $-0.01 |
| Q3 2023 | $11.2M | -$554.0K | $-0.08 |
Data sourced from SEC EDGAR 10-Q quarterly filings. Figures may represent quarterly or cumulative values.
Creative Realities, Inc.. Dividends, Buybacks & Capital Allocation
CREX SEC Filings: Latest 10-K & 10-Q Analysis
Access official SEC EDGAR filings for Creative Realities, Inc.. (CIK: 0001356093)
📋 Recent SEC Filings
❓ Frequently Asked Questions about CREX
What is the AI rating for CREX?
Creative Realities, Inc.. (CREX) has a Combined AI Grade of D from Claude (D) and ChatGPT (D) with 90% combined confidence, based on fundamental analysis of SEC EDGAR filings.
What are CREX's key strengths?
Claude: Revenue growth of 12.5% YoY demonstrates market traction and customer demand. Gross margin of 34.2% shows underlying business unit profitability at product level. ChatGPT: Revenue grew 12.6% year over year, showing continued demand expansion. Gross margin of 42.8% suggests the core offering can support attractive unit economics.
What are the risks of investing in CREX?
Claude: Operating losses of -$6.2M on $16.3M revenue (-38% operating margin) indicate unsustainable cost structure. Critical liquidity crisis with current ratio of 0.73x and quick ratio of 0.55x, indicating inability to cover short-term liabilities. ChatGPT: Operating margin of -28.0% and net margin of -18.9% show the business remains structurally unprofitable. Cash of only $314K versus $22.0M of long-term debt leaves very limited liquidity flexibility.
What is CREX's revenue and growth?
Creative Realities, Inc.. reported revenue of $16.3M.
Does CREX pay dividends?
Creative Realities, Inc.. pays dividends, with $4.7M distributed to shareholders in the trailing twelve months.
Where can I find CREX SEC filings?
Official SEC filings for Creative Realities, Inc.. (CIK: 0001356093) including 10-K, 10-Q, and 8-K reports are available on SEC EDGAR.
What is CREX's EPS?
Creative Realities, Inc.. has a diluted EPS of $-0.60.
How is the AI analysis conducted?
Two independent AI systems — Claude (Anthropic) and ChatGPT (OpenAI) — analyze SEC EDGAR filings including 10-K annual reports and 10-Q quarterly reports. Each AI evaluates financial health, profitability ratios, balance sheet strength, and growth metrics. The combined grade reflects both perspectives for balanced insights.
What is CREX's fundamental grade?
Based on our AI fundamental analysis in June 2026, Creative Realities, Inc.. has a D grade with 90% confidence. Review the strengths and risks sections above for full context. This is not investment advice.
Is CREX stock overvalued or undervalued?
Valuation metrics for CREX: ROE of -57.1% (sector avg: 22%), net margin of -45.6% (sector avg: 18%). Compare these metrics with sector averages to assess valuation.
What is CREX's AI grade for 2026?
Our dual AI analysis gives Creative Realities, Inc.. a combined D grade for 2026. Revenue is data pending, with profitability at or below sector average. Always conduct your own research.
What is CREX's free cash flow?
Creative Realities, Inc..'s operating cash flow is $-1.7M, with capital expenditures of $183.0K. FCF margin is -11.7%.
How does CREX compare to other Technology stocks?
Vs Technology sector averages: Net margin -45.6% (avg: 18%), ROE -57.1% (avg: 22%), current ratio 0.73 (avg: 2.5).
Is Creative Realities, Inc.. carrying too much debt?
CREX has a debt-to-equity ratio of 3.63x, which is above the Technology sector average of 0.5x. Combined with a current ratio below 1, this warrants careful monitoring of the balance sheet.