Radico to Launch Rampur Asava Whisky in India

Radico Khaitan, one of India's largest IMFL companies, announced that it is set to launch its internationally acclaimed Rampur Asava Indian Single Malt Whisky to the Indian market. Having garnered widespread acclaim in markets such as the UK, USA, Europe, Dubai, and Global Travel Retail, the whisky is now making its way to Indian consumers.

The launch will commence in Uttar Pradesh this June, where Rampur Asava will be priced at Rs. 10,000. Radico Khaitan plans to expand the availability to other states, including Delhi, Chandigarh, Punjab, Uttarakhand, Haryana, Telangana, and Goa throughout the fiscal year. The product will also be introduced in the Canteen Store Department (CSD).

“Our focus on luxury liquor underscores our commitment to delivering unparalleled quality and craftsmanship. We are witnessing remarkable growth in the acceptance and appreciation of Indian luxury spirits globally. Indian consumers are increasingly seeking sophisticated experiences, and our premium offerings cater to this evolving palate,” said Mr. Abhishek Khaitan, Managing Director of Radico Khaitan. He added that Rampur Asava is expected to set a new benchmark in the Indian luxury spirits market, reinforcing the company’s legacy of excellence and innovation.

Rampur Asava Indian Single Malt Whisky, crafted by visionary pioneers of legendary spirits, represents the pinnacle of artisanal craftsmanship and quality. It is matured in American Bourbon barrels and finished in Indian Cabernet Sauvignon casks, a first in single malt history, resulting in a unique and impeccably balanced expression.

Read the full press release here. 

Asava Indian Single Malt Whisky

This exceptional whisky is matured in American Bourbon barrels and meticulously finished in Indian Cabernet Sauvignon casks, a first in whisky history. This innovative process results in a unique expression with an impeccable balance.

Tasting Notes for Rampur Asava:

• Nose: Rampur Asava offers distinctive tropical fruity notes, featuring nuances of apricot, blackberry, and plum. The aromatic profile is enriched with a subtle interplay of tobacco and spices, adding layers of depth to the overall experience.
• Palate: On the palate, Rampur Asava unfolds with a velvety texture, revealing a manuka honey sweetness complemented by the warmth of spicy oak and vanilla. The Indian red wine casks impart a discernible dryness, contributing to a masterfully balanced flavor that captures the palate.
• Finish: The Indian trail lingers with a medium finish, tantalizingly long, lingering, and generous.

Initially launching in Uttar Pradesh this June at a price of Rs. 10,000, Rampur Asava will expand to Delhi, Chandigarh, Punjab, Uttarakhand, Haryana, Telangana, and Goa throughout the fiscal year.

The whisky has received numerous accolades, including awards from the London Spirits Competition 2024, Bartender’s Brand Award 2024, Beverage Testing Institute Awards 2023, and many others. These accolades highlight the exceptional quality and character of Rampur Asava Indian Single Malt Whisky.

Radico Khaitan 

Radico Khaitan Limited, formerly known as Rampur Distillery Company, is one of the oldest and largest manufacturers of Indian Made Foreign Liquor (IMFL) in India. Established in 1943, the company began as a bulk spirits supplier and bottler for other manufacturers.

In 1998, Radico Khaitan launched its own brands, starting with 8PM Whisky. The company has developed its entire brand portfolio organically, which includes Rampur Indian Single Malt Whiskies, Magic Moments Vodka, and Jaisalmer Indian Craft Gin, among others.

Radico Khaitan is also a major supplier of branded IMFL to the Canteen Stores Department (CSD). The company operates distilleries in Rampur, Sitapur, and Aurangabad, with a total owned capacity of 320 million liters. It has 41 bottling units across India and is one of the largest exporters of alcoholic beverages from India, with its brands available in over 102 countries.