Sterling Holiday Resorts Opens 3rd Resort in Udaipur

Sterling Holiday Resorts, a leading name in India's leisure hospitality sector, has launched its newest property, Sterling Aravalli Udaipur. This is the third resort in Udaipur and the sixth in Rajasthan.

Nestled in 2.5 acres of lush landscapes with stunning views of the Aravalli Hills, the resort is designed as an ideal destination for grand and exclusive weddings.

The resort boasts 40,000 sq.ft of manicured lawns and several banquet spaces, making it perfect for hosting weddings with up to 5000 guests. It offers a range of facilities, including live streaming, fun games, curated themes, and dedicated wedding planners to ensure every detail is covered.

Sterling Aravalli Udaipur's design is inspired by traditional Rajasthani haveli architecture, featuring Jharokas and vintage decor. The resort has 67 well-appointed rooms and suites, including Classic Rooms, Haveli Rooms, Premier Rooms with pool views, Privilege Suites with Aravalli views, and a Four Bedroom Haveli Suite.

Dining options include ‘Airavat’, a vegetarian restaurant serving Rajasthani and global cuisine. Guests can also enjoy the swimming pool, a soon-to-open Signature Spa, and a Lounge Bar, enhancing the overall experience.

Mr. Vikram Lalvani, Managing Director & CEO of Sterling Holiday Resorts, expressed excitement over the new resort, highlighting its potential to boost Udaipur's status as a prime leisure destination.

Mr. Raj Kumar Bapna, the owner of Sterling Aravalli Udaipur, welcomed the partnership with Sterling, emphasizing the resort's grandeur and its role in enhancing Udaipur's tourism appeal.

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Market Reaction

On July 15, 2024, following the opening of Sterling Holiday Resorts' third resort in Udaipur, the market reacted with moderate trading activity. The stock opened at ₹252.00, reached a high of ₹258.35, and dipped to a low of ₹249.59 before closing at ₹254.00.

The trading volume was 9,22,046 shares, valued at approximately ₹23.37 crore. This movement indicates investor interest amid the announcement of the new resort opening. On July 16th, 2024, the stock price of Sterling Holiday Resorts opened at ₹253.00. By 9:46 AM, the price peaked at ₹258.00. Around 11:00 AM, the price stabilized at ₹255.00.

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Sterling Holiday Resorts

Sterling Holiday Resorts Limited is a prominent hospitality company in India, managing a diverse portfolio of 50 resorts, hotels, and retreats across 45 picturesque destinations. Catering to a wide range of travelers, including leisure guests, MICE (Meetings, Incentives, Conferences, and Events) attendees, and groups.

 Sterling offers accommodations under its brands Sterling and Nature Trails. These properties span various landscapes such as hills, beaches, jungles, waterfronts, and heritage sites, ensuring a comprehensive holiday experience.

As a wholly owned subsidiary of Thomas Cook (India) Limited and part of Fairfax Financial Holdings Limited, Sterling Holiday Resorts is committed to delivering memorable stays and experiences across India's most sought-after holiday spots.

Thomas Cook (India) 

Established in 1881, Thomas Cook (India) Limited (TCIL) is a prominent omnichannel travel company in India, offering a wide array of services including Foreign Exchange, Corporate Travel, MICE (Meetings, Incentives, Conferences, and Events), Leisure Travel, Value Added Services, and Visa Services.

As part of its extensive portfolio, TCIL operates leading B2C and B2B brands such as Thomas Cook, SOTC, TCI, and Sterling Holiday Resorts, among others. With a strong presence across 28 countries spanning 5 continents.

 TCIL has garnered numerous accolades for its excellence in travel and tourism, including awards for risk management, MICE operations, and digital innovation. TCIL is a subsidiary of Fairfax Financial Holdings Limited, headquartered in Toronto, Canada, and maintains a robust reputation as a pioneer in the travel industry, committed to delivering exceptional travel experiences globally.