UP and Maharashtra Lead the Sales for Patanjali Food Industries Limited

In a significant development for Patanjali Food Industries Limited, Uttar Pradesh (UP) and Maharashtra have emerged as the top contributors to the company's annual sales, each bringing in between ₹250 to ₹450 crores. These states lead the charge, followed closely by Gujarat, Madhya Pradesh, and Rajasthan, where sales range from ₹150 to ₹250 crores annually. Even the northeastern state of Assam has shown strong sales performance in this category.

On the other hand, states like Karnataka, Chhattisgarh, Odisha, Jharkhand, Bihar, West Bengal, Haryana, and Punjab fall in the category of ₹50 to ₹150 crores in annual sales. Meanwhile, states such as Kerala, Tamil Nadu, Andhra Pradesh, Telangana, Himachal Pradesh, Uttarakhand, Jammu and Kashmir, Ladakh, Arunachal Pradesh, Nagaland, Mizoram, Manipur, Tripura, and Meghalaya report less than ₹50 crores in annual sales for the company.

This distribution highlights the regional sales dynamics of Patanjali Food Industries Limited across India, showcasing strong performances in some states while aiming for growth in others.

Patanjali Food Financial Fundamentals 

PFL aims to transition into a contemporary pure-play FMCG company with a focus on expanding its presence in the home and personal care segments. The acquisition of Home & Personal Care business and ongoing efforts in marketing and distribution are expected to drive synergies and operational efficiencies.

By leveraging its strong brand equity and extensive product portfolio, PFL is poised to capitalize on emerging consumer trends and solidify its position in the competitive FMCG market.

Dental Care Segment: 

Patanjali Food Industries Limited (PFL) has made significant strides in its Dental Care segment, contributing ₹1,345 crores, which accounts for 49% of its total revenue. With a robust Gross Profit (GP) margin of 56% and EBITDA margin of 24%, the segment is anchored by popular products such as Dant Kanti Natural Toothpaste, Dant Kanti Medicated Toothpaste, and Dant Kanti Advanced Toothpaste. Looking forward, PFL aims to strengthen its market presence with continued emphasis on innovation and marketing strategies.

Skin Care Segment: 

The Skin Care segment of PFL generates ₹725 crores, constituting 26% of its total revenue. It boasts a GP margin of 48% and an EBITDA margin of 14%. This segment offers a wide range of products including Saundarya Body Cleansers, Facewash & Creams, Neem Kanti Body Soap, and Neem Tulsi Face Wash. PFL plans to expand its portfolio in this segment, leveraging its strong brand presence and consumer trust to capture a larger market share.

Home Care Segment: 

PFL's Home Care segment contributes ₹410 crores, making up 15% of its total revenue, with a GP margin of 29% and EBITDA margin of 9%. Key products in this segment include Super Dishwash Bar & Gel, Herbal Wash Detergent Powder, and Herbal Hand Wash. The company aims to enhance its distribution network and product offerings to capitalize on the growing demand for home care solutions.

Hair Care Segment: 

The Hair Care segment of PFL generates ₹291 crores, accounting for 11% of its total revenue, with a GP margin of 35% and EBITDA margin of 12%. Products like Kesh Kanti Hair Cleansers & Conditioners, Kesh Kanti Hair Oil, and Herbal Hair Color & Hair Wash Powder drive growth in this segment. PFL plans to innovate further in hair care products, focusing on natural ingredients and customer preferences.

Marquee Products:

PFL's marquee products, which include a range of household essentials and personal care items, collectively contribute significantly to its revenue. These products, such as Dant Kanti, Body Cleansers, Dishwash Bar, Shampoo, Aloevera Gel, and others, play a crucial role in maintaining consumer loyalty and market leadership for the company.

Recent Merger Details

Patanjali Food Industries Limited (PFL) recently undertook a significant merger, acquiring a Home & Personal Care (HPC) business on a slump sales basis for ₹1,100 crores. This acquisition includes assets such as land, buildings, plants, machinery, inventory, and infrastructure, along with associated liabilities.

As part of the deal, PFL also secured a 20-year License Fee Agreement, ensuring a minimum guarantee of ₹83 crores annually, alongside a 3% fee on gross sales. The merger aims to strategically enhance PFL's portfolio by integrating expertise in traditional Ayurveda with modern science, thereby expanding its presence in the FMCG sector.

This move underscores PFL's commitment to bolstering its market position and leveraging synergies in distribution, product innovation, and consumer reach across diverse segments like food, biscuits, consumer health, and nutraceuticals.

Read the full Investor Presentation Here 

Patanjali Food Industries Limited 

Patanjali Food Industries Limited, formerly Ruchi Soya Industries Limited, has established itself since its inception in 1986 as a key player in India's edible oil industry. Known for its integrated operations across the entire value chain from farming to consumer products, the company holds a prominent position among FMCG manufacturers, specializing in healthy edible oils and pioneering soya foods in the country.

With 22 manufacturing units boasting significant refining, seed crushing, and packaging capacities, totaling 11,000 tonnes per day, Patanjali Food Industries operates strategically to ensure proximity to both raw materials and markets. This setup supports its robust distribution network and extensive sales force, facilitating smooth operations and meeting growing domestic demands.

Additionally, the company leverages its exclusive procurement rights over vast land areas in India for palm oil cultivation, further enhancing its production capabilities and enabling exports of by-products like soya meal and lecithin to international markets.