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Will Google's AI Chip Partnership with Broadcom Remains Stable?

Google's AI chip partnership with Broadcom is expected to remain stable because Google has emphasized the productivity of its collaboration and its importance in its AI operations, despite earlier concerns related to pricing disagreements over TPU chips.

by Tamilchandran

Updated Sep 22, 2023

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Will Google's AI Chip Partnership with Broadcom Remains Stable?

Will Google's AI Chip Partnership with Broadcom Remains Stable?

Google's AI Chip partnership with Broadcom expected to remain stable. In the fast-paced world of technology, partnerships can often shift and change. However, Google recently made it clear that it expects its collaboration with AI chip supplier Broadcom to stay on a steady course. This assurance comes in response to reports suggesting that Google was contemplating severing ties with Broadcom as an AI chip provider, possibly as early as 2027.

The reported deliberations between Google and Broadcom were said to have stemmed from a disagreement over the pricing of TPU (Tensor Processing Unit) chips. TPU chips play a crucial role in AI and machine learning tasks, making them a vital component in Google's operations. Google's stance on this matter is resolute. According to a spokesperson, their partnership with Broadcom has been highly productive, and they foresee no changes in their engagement.

This collaboration is particularly significant given Google's aggressive push into the AI chip market this year. They are striving to keep pace with competitors like Microsoft in the quest for dominance in generative AI applications, such as ChatGPT. Broadcom occupies a notable position in the generative AI arena, second only to Nvidia. Its CEO, Hock Tan, has predicted that generative AI could account for a substantial portion of the company's semiconductor revenue in the near future.

In fact, analysts estimated that Broadcom could rake in $3 billion in revenue from Google this year alone due to increased demand for its TPU processors. This partnership extends beyond just AI chips. Google and Broadcom collaborate closely in co-designing these chips, and the tech giant has already lined up Broadcom as the supplier for its upcoming sixth-generation processor.

Broadcom is not limited to its partnership with Google; it also collaborates with other tech giants. One notable example is its work with Meta Platforms (formerly known as Facebook) on custom chips tailored for specific purposes. The broader industry context reveals a growing trend among major tech companies. Many of them are venturing into developing custom chips, a move aimed at reducing costs and optimizing hardware for their unique workloads.

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What is Google’s AI Chip?

Google has developed a special type of computer chip called the TPU (tensor processing unit) designed specifically for artificial intelligence tasks. These chips are optimized for handling AI tasks, especially those involving large language models and generative AI. The latest version, known as TPU v5e, is intended for both training large AI models and efficiently using them to process data.

While TPU v5e is not as powerful as the flagship fifth-generation AI chip, it is still highly capable. Google has taken these chips and connected them in groups of 256, creating what they refer to as a "supercomputer." This supercomputer configuration allows cloud customers to combine multiple pods, making it possible to address more complex computing challenges.

Google's AI chips like TPU v5e are specialized hardware designed to handle the demanding computational needs of artificial intelligence, making it faster and more efficient to train and utilize AI models for various applications.

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Who is Broadcom?

Broadcom Inc. is a large American company that designs, develops, manufactures, and supplies various products related to semiconductors (computer chips) and infrastructure software. They offer a wide range of products that are used in data centers, computer networks, software applications, broadband communication, wireless technology, data storage, and industrial sectors. As of 2022, a significant portion of Broadcom's revenue, about 78 percent, comes from their semiconductor-based products.

These semiconductor products are essential components in electronic devices and systems, powering everything from smartphones to computer servers. Additionally, approximately 22 percent of Broadcom's revenue is generated from their infrastructure software products and services. These software solutions play a crucial role in managing and optimizing various aspects of computer networks and systems.

It's worth noting that Broadcom has been involved in the technology industry for many years and is known for its contributions to the development of semiconductor technology. However, it's also had some scrutiny in the past, particularly related to security issues in its WiFi stack, which impacted smartphones from major brands like Apple, Samsung, and Google.

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Competitors and Alternatives of Broadcom

Broadcom has several competitors and alternatives in the field of technology and software solutions. Here are some of the top alternatives that organizations consider when evaluating options similar to Broadcom,

  • Dynatrace: Dynatrace is a popular choice for application performance monitoring and observability. It helps organizations optimize their software applications for better performance.
  • New Relic: New Relic offers a range of software solutions for monitoring and managing software applications. It provides insights into application performance and user experience.
  • IBM: IBM is a well-known technology company that offers various software and hardware solutions, including those related to data center management and networking.
  • BMC: BMC provides a suite of software solutions for IT management and digital operations. Their products cover areas like service management, automation, and cloud management.
  • Datadog: Datadog is a cloud-based monitoring and analytics platform that helps organizations track the performance of their applications, infrastructure, and logs.
  • Oracle: Oracle offers a wide range of software and hardware solutions, with a focus on database management, cloud computing, and enterprise software.
  • SolarWinds: SolarWinds specializes in network and systems management software. Their products assist in monitoring and troubleshooting IT infrastructure.
  • Riverbed: Riverbed offers solutions for network performance management and optimization. They help organizations enhance the performance of their networks and applications.

When organizations are considering alternatives to Broadcom, they often evaluate various factors such as evaluation and contracting processes, integration and deployment capabilities, service and support, and specific product features. Reviews and comparisons with competitors help organizations make informed decisions to choose the software or service that best suits their needs.

Is Broadcom's Share Value Down?

Yes, Broadcom's share value experienced a temporary decline following a report, The report suggested that Google was considering designing its own chips, called tensor processing units (TPUs), in-house, which could potentially lead to substantial cost savings. Initially, Broadcom shares fell by as much as 4.3% in response to this news.

However, it's important to note that after Google issued a statement indicating that their collaboration with Broadcom remains unchanged, Broadcom's share value recovered slightly. The stock was down 2.2% at $812.23 at a specific time on that day. The decline in Broadcom's share value was influenced by market reactions to reports regarding changes in its business relationship with Google.

This situation highlights how news and speculations can impact stock prices, and it underscores the significance of official statements from companies to address market concerns. Broadcom's CEO, Hock Tan, had previously expressed optimism about AI-related chip sales contributing significantly to the company's revenue, further emphasizing the importance of the AI market in the semiconductor industry.

What is the Current Share Value of Google?

By 22nd September 2023, the current share value of Google's parent company, Alphabet Inc. - Class A Shares (GOOGL), is $130.44 USD. Please note that stock prices can fluctuate throughout the trading day, so this value may change. Alphabet Inc. has a market capitalization of approximately $1.65 trillion USD, indicating its total market value based on its share price and the number of outstanding shares. On the day, the stock price experienced a decrease of $3.30 USD, representing a 2.47% decline in value compared to the previous trading day


Will Google's AI Chip Partnership with Broadcom Remains Stable - FAQs

1. Is Google planning to end its partnership with Broadcom for AI chips?

Google has stated that it expects no change in its collaboration with Broadcom for AI chips.

2. Why were there reports of Google considering a shift away from Broadcom?

Reports suggested a potential shift due to disagreements over chip pricing and the exploration of alternative suppliers.

3. How significant is Broadcom's role in the AI chip industry?

Broadcom is considered a major player in the AI chip field, second only to Nvidia, and has a substantial share in the market.

4. What impact did the news have on Broadcom's share value?

Broadcom's share value initially declined but partially recovered after Google's statement, indicating the sensitivity of stock prices to such news.

5. How important is the AI chip market for Broadcom's revenue?

Broadcom's CEO has indicated that AI-related chip sales could become a significant portion of the company's revenue.

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